Melboune's largest window tinting workshop
Project Highlights:
- 10,000+ Customer Enquiries
- 20% Booking Conversion Rate
- $18.84 per Lead
The Challenge
What was happening?
Just Tint, a Melbourne-based tinting service, wanted to dominate the car window tinting space across multiple suburbs. Despite decent brand awareness, they lacked consistency in lead generation and had no clarity on return from ad spend.
They approached Rise Digital Media to overhaul both their SEO, CRM and paid advertising strategy, aiming for:
- More phone calls & form enquiries
- Greater suburb targeting for Dandenong, Moorabbin, Cranbourne & Mornington
- Lower cost per acquisition
- Increased booking volume
The Strategy
How we helped
We implemented a multi-channel performance system:
Google Ads
- Ran highly localised search campaigns targeting suburb-specific keyword
- Deployed Performance Max campaigns with broad match and dynamic creative to expand reach
- Used offer-based ad copy like "$50 Off" and "Pay Later Available" to improve CTR
- Split-tested ad variations and CTA buttons to find top-performing combinations
- Tracked all conversions including contact forms, phone calls, and clicks via GA4
SEO
- Built location-targeted landing pages for Moorabbin, Dandenong, Pakenham & Mornington, targeting terms like "car window tinting [suburb]"
- Optimised metadata, heading structure, and internal linking across the site
- Increased crawlability and improved mobile responsiveness to enhance organic rankings
- Monitored and improved page engagement via Google Analytics 4 (GA4)
Website Optimization
- Rebuilt and streamlined mobile-first landing pages for fast load times and simple navigation
- Embedded trust signals (22+ years experience, dealership approved, reviews, etc.)
- Added persistent CTAs, click-to-call buttons, and simple enquiry forms
- Launched seasonal offer banners to drive urgency (e.g. winter tinting specials)
The Results
We implemented a multi-channel performance system:
Overall Results
- Over 10,000+ leads generated from forms, phone calls, and email clicks
- 20% conversion rate from lead to booked service (reported by client)
SEO Impact
- 47,000+ new organic users
- 71.4% engagement rate with an average session time of 58 seconds
- Key landing pages like /car-window-tinting and /home-window-tinting delivered strong intent traffic
- Top organic source: Google search (61% of total sessions)
Meta Campaign Results
- 3,176 direct message leads generated through Facebook & Instagram
- 2.3 million+ impressions
- 38,674 total clicks
- 51,228 engagements (likes, comments, saves, shares)
Google Ads Performance
- Cost per lead: $18.84
- 1,481 tracked conversions (11.7% conversion rate)
- Lead actions included:
- 63.7% contact form submissions
- 34.5% phone clicks
- 1.8% email clicks
- Mobile accounted for 83.6% of total ad conversions
Google Ads report:
Google Ads Creatives:
Meta/FB Creatives
Key Takeaways
- Rise Digital Media delivered a full-service growth strategy: SEO, Google Ads, UX, and analytics — all working together to drive consistent, affordable leads.
- Hyper-local keyword targeting and suburb-specific pages gave Just Tint a clear edge in competitive markets.
- By tracking every conversion event in GA4, we helped the client understand exactly where their best leads were coming from.
- Strategic ad testing, creative messaging, and mobile-optimised UX significantly improved conversion rates.
- This case proves how a properly executed digital system can transform lead generation for any local trade or service business.
New Website Build
We also designed and developed a completely new website to better showcase the brand, improve mobile performance, and increase conversion rates.
- Migrated from the original site justtintmelbourne.com.au
- Rebuilt and optimised on a faster, conversion-focused platform: rdmdev.com.au/justtint
- Included clearer navigation, streamlined contact options, and suburb-targeted landing pages
- Added high-impact visuals, social proof, and trust elements throughout the new site
Before & After of the hero section of their website:
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Our team of highly talented professionals believes in quantifiable deliverables and noticeable results.