CASE Studies
ABA Plumbing - SEO/Google Ads/Social Media
ABA Plumbing & Gas is Adelaide’s plumbing and gas fitting professionals, with 24/7 operation that covers all plumbing needs.
They wanted to increase their reach online and improve leads by generating new customers from their social media campaigns and organic web traffic.
Project Highlights:
Project Highlights:
- 163.8% increase in customer sessions
- 62.6% increase in new customer messages
- 20.6% improvement in conversion rate
Problem Statement
What was happening?
ABA Plumbing & Gas reached a point in their campaigns where there’s no improvement on their overall conversions.
The Solution
How we helped
Our team at Rise Digital identified the right keywords to help them rank at top of the pages in search result, created a proper funnel of audience targeting in Facebook, optimized customer journey from first click to their landing pages and optimized their video/image ads for better engagement that leads to a higher conversion.
The Outcome
Results
- 55.6% jump in conversions
- 20.6% improvement in conversion rate
- Ranking #1 across identified keywords
- Over 200 + leads generated in a span of 1 year
Horncastle Plumbing - SEO/Google Ads/Social Media
Horncastle Plumbing, a prominent plumbing and gas fitting service provider in Adelaide, has established itself as a trusted name in the industry. With their round-the-clock operations catering to diverse plumbing needs, they aimed to expand their online reach and generate new customers through effective social media campaigns and organic web traffic.
Project Highlights:
- 47.6% increase in customer sessions
- 154% increase in goal completions
- 52.7% improvement in conversion rate
Problem Statement
What was happening?
Despite their existing online presence, Horncastle Plumbing encountered a plateau in their conversion rates. They recognized the need for a fresh approach to their marketing strategies, seeking to revitalize their online campaigns and drive better results.
The Solution
How we helped
At Rise Digital, we embarked on a meticulous journey to address Horncastle Plumbing’s challenges head-on. Our first step involved in-depth keyword research, allowing us to identify the most relevant and high-performing keywords that would propel them to the top of search engine results pages and to improve their overall Google Ads campaign performance. By optimizing their website content, ad copies accordingly, we ensured their online visibility skyrocketed, enabling potential customers to discover their services effortlessly..
The Outcome
Results
- 69.8% jump in conversions
- 52.7% improvement in conversion rate
- Generated over 722 leads in a span of 1 year
- 455 Successful leads from phone calls
Anytime Plumbing - SEO
Anytime Plumbing delivers round-the-clock plumbing services with a skilled team, ensuring reliable solutions for residential and commercial properties in Adelaide. However, their marketing efforts didn’t yield desired results, prompting the need for a transformation. They aimed to expand their customer base, drive business growth, and become the top choice for plumbing solutions in Adelaide.
Project Highlights:
- 243.5% increase in customer sessions
- 113.6% increase in customer pageviews
- Generated 251.9% New Visitors
Problem Statement
What was happening?
In the highly competitive plumbing industry, simply providing excellent service wasn’t enough for Anytime Plumbing to achieve sustainable growth. They needed to establish a distinctive brand and effectively differentiate themselves from competitors. Their challenge was to create and implement a comprehensive digital marketing strategy that would elevate their visibility, attract new customers, and solidify their position as a trusted plumbing service provider.
The Solution
How we helped
With Rise Digital’s expertise, we collaborated closely with Anytime Plumbing to develop a tailored marketing strategy that brought remarkable results. We conducted a thorough market analysis, creating a compelling brand identity and voice. By optimising their website, implementing effective SEO techniques, and improving user experience, we enhanced their online visibility.
Our content marketing approach positioned Anytime Plumbing as a trusted plumbing business, engaging customers with informative blog posts and troubleshooting guides. Additionally, our local SEO strategies increased their visibility within the Adelaide metropolitan area through Google My Business optimisation and positive customer reviews. Together, these efforts elevated Anytime Plumbing’s brand and solidified their position in the plumbing industry.
Anytime Plumbing serves as a prime example of how an effective digital marketing approach can elevate a plumbing business from struggling to successful. By focusing on brand development, website optimisation, content marketing, and local SEO, we achieved increased brand awareness, expanded customer base, and a competitive edge for the business.
The Outcome
Results
- 10.3% jump in conversions
- 25.8% improvement in conversion rate
- 336 Unique events that resulted to leads
Adelaide Emergency Plumbing - SEO/Google Ads
Adelaide Emergency Plumbing is a trusted plumbing service provider offering highly skilled solutions for emergency plumbing and gas services in Adelaide.
Project Highlights:
- 60.7% increase in new users generated
- 65.5% increase in sessions
- Generated over 1,488 new leads in a span of 1 year in Google Ads
Problem Statement
What was happening?
One of the main challenges faced by Adelaide Emergency Plumbing is the localised nature of its operations. Additionally, since plumbing services require immediate solutions, capturing and converting customers quickly is essential. The target audience is composed of individuals seeking immediate services, necessitating adjustments in the advertising approach to effectively cater to their urgent needs.
The Solution
How we helped
Adelaide Emergency Plumbing’s marketing objectives focus on successful and repeat sales, as well as conversions through inbound calls and inquiries. To overcome marketing challenges in the competitive plumbing niche, a comprehensive strategy was implemented by Rise Digital. This involved establishing a strong presence in various niches where customers seek plumbing services and maximising visibility on relevant digital platforms like Google My Business and Google Search Network. The marketing team diligently tracks and analyses the effectiveness of each lead source to strengthen the most successful resources.
The target audience includes homeowners, apartment residents, and businesses involved in real estate operations and rentals. By utilising channels such as search engine optimisation, and pay-per-click advertising, the marketing strategy effectively engages both residential and commercial customers, capturing their attention and driving conversions.
The implementation of the marketing strategy in the competitive plumbing niche was accompanied by diligent measurement and tracking of performance and results combined with a data driven optimization of their keywords and ad copies. We tested multiple landing pages improve overall conversion rate while keeping ad spend within the given budget.
The Outcome
Results
- 294.2% jump in conversions
- 37.5% improvement in conversion rate
- Generated a total of 1,488 new leads for the client
- Improved overall website traffic by 65.5%
RD Plumbing - SEO/Google Ads/Social Media
RD Plumbing Solutions is a well-known plumbing business known for its high-quality services for residential and commercial customers. The plumbing business recognised the importance of establishing a strong online presence to stay competitive, increase brand visibility, and generate valuable leads.
To achieve this, we developed a strategy that leveraged various online channels, including search engines and targeted advertising campaigns. Our goal was to highlight their expertise, promote their services, and set them apart from competitors.
Project Highlights:
- 37.9% increase in new users generated
- 41.9% increase in sessions
- Generated over 805 new leads in a span of 1 year from organic traffic
- Lower down cost per lead by 32.9%
Problem Statement
What was happening?
RD Plumbing Solutions faced significant challenges in their digital advertising efforts, including low brand visibility and awareness, ineffective targeting of their desired audience, limited customer engagement, and difficulty in tracking campaign performance and return on investment (ROI). These issues hindered their ability to maximise the potential of digital advertising and achieve desired results.
The Solution
How we helped
At Rise Digital, we played a pivotal role in transforming RD Plumbing Solutions’ digital presence through a comprehensive digital marketing strategy. Our team crafted an optimised website, ensuring a seamless user experience, improved search engine visibility and social media presence. By running targeted online advertising campaigns, we effectively reached the desired audience and maximised campaign performance.
By crafting a highly targeted campaign in Google ads using highly relevant keywords that are paired with relevant ad copies which land users to a user-friendly landing page, we were able to improve their Google Search network traffic and overall successful leads. Our team also generated multiple branding and conversion campaigns in Facebook that improves the overall leads we generated for RD Plumbing by almost 50% in a span of 6 months.
The Outcome
Results
- 318.3% jump in conversions
- 32.9% improvement in conversion rate
- Google Ads resulter to over 1,033 new leads for the client
- Decreased cost per lead by 32.9%
- Increased overall site traffic by 102.4%
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